Catïe Bakery is a bakery that aims at everyone who needs cakes for any occasion.
When designing this brand, I found that logo design for the cake industry has been overdone: always cake symbols and bakery stuff, etc. I thought that the logo in the fashion industry is varied, so the question was can I combine the idea of a wordmark logo for the cake industry? So I decided to create a brand with an elegant feel and separate it from other competitors.
The design approaches the feminine aspect, that girls or women tend to buy more cake than men. With pastel colour, please the eye, etc.
When designing this brand, I found that logo design for the cake industry has been overdone: always cake symbols and bakery stuff, etc. I thought that the logo in the fashion industry is varied, so the question was can I combine the idea of a wordmark logo for the cake industry? So I decided to create a brand with an elegant feel and separate it from other competitors.
The design approaches the feminine aspect, that girls or women tend to buy more cake than men. With pastel colour, please the eye, etc.
Catïe Bakery Website Prototype
Catïe Bakery is founded in 2022 in downtown Toronto by Olivia - a young Vietnamese baker. Since 2019, she has been starting her baking journey and gaining a lot of experience in the field.
Olivia has a deep insight into Vietnamese and Canadian customers' tastes, she empathizes with her customers and provides them the best taste ever by keeping up with the latest
trend.
Catïe Bakery is like her lovely daughter, in which she puts all of her care and love.
Tone of voice:
Catïe Bakery is involved by its owner's passionate and enthusiastic. She puts her effort to build a trustworthy brand by telling the truth because Catïe Bakery cares about customers.
Catïe Bakery is involved by its owner's passionate and enthusiastic. She puts her effort to build a trustworthy brand by telling the truth because Catïe Bakery cares about customers.
About Catïe Bakery brand:
Company’s name: Catie Cake - Catie - Catie Bakery - Catïe - Catïe Bakery
Category: food product
Sector: F&B
Tagline/Slogan: Enjoy the cake with home essences.
USP: Catie Cake is the best bakery in town uses natural and non-artificial ingredients, produces fresh cakes without preservative chemicals which gives customers a homemade feeling cake product with all care and love.
STP (Segment - Target group - Positioning):
Segment: Anyone who needs a cake for any occasion.
Target group/audience: all genders, 18-35 years old, any marital status.
Positioning: Catie Cake is a bakery brand for family feeling and homemade product.
Positioning: Medium class
Pain points - The core problems that clients in the industry have faced:
- Stores don’t allow clients to customize, or at least choose what they like beyond the store’s menu.
- Customer don’t like the taste (oversweet, etc.).
- Stores bought cakes use lower quality flour.
- Price competitively
The project is considered successful when:
- The brand is well-known over Toronto and Canada.
- A significant rising number in sales of products.
- The company receives best wishes and dedicated comments from repeated customers after using our high-quality products.
Logo sketches
Brand Guideline
Personas
UX Study
Task flow
Website Wireframe and idea Sketches
Website Wireframe
