The mission:
Sarang Nails & Beauty is a beauty salon that was constructed in downtown Toronto in early February 2021. They specialize in enhancing individual beauty with state-of-the-art technologies and personalized service.
The challenge:
The store was launched in the Covid time - the social distancing period. It was a difficult time to open a business if Sarang Nails didn't have a good brand identity, which can impress potential clients and beat the competitors.
The project is considered successful when:
After about 6 months the salon has been opened (from June to December), traffic on the website is out of imagination: about 50 people visit the salon's website and resulting in about 30 in-store slots booked every day.
With a good brand identity, Sarang Nails & Beauty reaches a peak of 1,176 followers on Instagram in December 2021 after only 6 months launched.
Competitors research:
_ Most beauty salons in Toronto don't pay attention to their brand identity.
_ Competitors usually use an unsuitable logo for their brand: template logo, outdated logo, too complicated logo, etc which makes the logo not unique and unremarkable.
The real logo is built for the store which is located in downtown Toronto.
Finished neon front-sign.
